CEO / Manager
Central Australian born Luc, relocated to the UK at the age of 21 where he worked with artists including; Amy Winehouse, Corrine Bailey Rae, Sam Smith, Kasabian, Jack Bruce, Darren Hayes, Star Sailor and numerous X Factor and The Voice contestants. He started out working primarily as a songwriter, collaborating with songwriters, artists and producers such as Chris Neal, Marcella Detroit, Terry Britten, Tina Arena and Phil Cebrano.
This led to Luc’s passion for bridging the gap between music creation and working creative music publishing/ sync licensing. He became the Head of Creative at Peermusic UK linking artists with commercial brands and helping them build their careers in TV, film and advertising. Working with songwriters including Linda Perry, Julian Emery, Pam Sheyne, Davide Rossi, Brendan Graham, KoolKid, PooBear, Shndo, Laura White, Placebo, The Prodigy, Placebo and Cradle of Filth to name a few.
Luc wrote the theme tune for Australia’s Channel 7 TV program “Today Tonight”, the Prince’s Rainforest Project campaign song, the Euro Gay Pride theme song in 2011 and the title track to the film “Darkness”.
Luc has developed strong working relationships with artists and music business executives around the world in a variety of unique music markets including USA, UK, Russia, China, Korea and Australia.
Establishing Floreani Management here is Australia as my own business sees me supported by a strong industry team who specialise in music management, PR & online social media marketing. Through our services, we benefit from clear lines of communication internally, ensuring a smooth, seamless experience for all of our clients whether that be in a team scenario or on an individual basis.